Avnet AI Chatbot Case Study

Designing Avnet’s First AI Chatbot: Streamlining Semiconductor Purchasing

Role
Product Owner & UX Collaborator

Tools
Microsoft LUIS, Excel (data analysis), Lucidchart (flow mapping), Sticky Notes (ideation)

Client & Team
Avnet - Consulting Partners, Digital Team, Developers, Customer Service Reps

Project Overview

Problem
Avnet’s 5M+ part online catalog overwhelmed users, driving high call/email volumes and stalling online sales for a global distributor shipping 30,000+ line items daily to 100,000+ customers.

Goal
Reduce customer service burden (dozens of calls, hundreds of emails/chats daily) and boost online purchases.

Outcome
Launched the industry’s first AI chatbot for semiconductor distribution, cutting call reliance and enhancing self-service.

"We're far from tech-savvy, and Adri gave us valuable guidance on our shop's much-deserved digital makeover."

— Chef Randy